Category: Experience Strategy
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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The Uncanny Valley of Affective AI
The latest wave of AI tech has uncanny abilities to interpret and emulate human emotions. Large language models (LLMs) have significantly improved in generating video and audio avatars with impressive realism and liveliness. These computer-generated figures appear in social media feeds and while browsing the internet. As AI technology advances it will become common to…
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Best of 2023: Top 20 Assets for Sitecore Marketers and Digital Experience Strategists
Here are 20 essential resources for Sitecore strategists and marketers in 2024. All the resources listed below were published during the last year. This list admittedly features a lot of content highlighting GenAI, since services like OpenAI’s ChatGPT, Midjourney’s image generator, and Google’s Bard brought Artificial Intelligence mainstream and into the public consciousness with intuitive…
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Building A GPT Agent
Today, I built my first GPT Agent. With Ask a President, you can ask any former American president for their advice or opinion about a question or scenario. Getting started with OpenAI’s new GPT Builder was surprisingly approachable. Here’s how you can build your own GPTs: I built this GPT Agent in less than an…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…
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Top Content and Resources for a Sitecore Strategist in 2023
Happy New Year! January 1 is a logical time to look back across the last year and take inventory. This past year was certainly an exciting time to be a digital experience strategist working with the Sitecore platform. 2022 contained a wave of innovation at Sitecore that inspired a variety of insightful assets and posts…
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…
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SBOS Marketing Hacks: Tips for strategic Sitecore configuration (eBook)
I am excited to share that my new eBook is available for download. Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces.…
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Personalization across Multiple Sites with xDB – an Overview for Sitecore Marketers
Assuming both sites exist on a shared Sitecore instance, can you personalize SiteB based on recent behavior (goal conversion or pattern match) on SiteA? Interactions can be made available for personalization across all sites managed in a single Sitecore instance. Sitecore captures data in one centralized Experience Database (“xDB”). A contact record in xDB exists…