Author: Jonathan Corley
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Considering Composable Martech
Are you investigating what a composable software approach would mean for your business? Adopting a composable martech strategy involves assembling specialized connected software components —each with tailored user interface elements, API services, focused features, etc. — to deliver engaging experiences by aligning digital processes to your organization’s unique needs. This focus, as reflected by Sitecore’s…
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Best of 2023: Top 20 Assets for Sitecore Marketers and Digital Experience Strategists
Here are 20 essential resources for Sitecore strategists and marketers in 2024. All the resources listed below were published during the last year. This list admittedly features a lot of content highlighting GenAI, since services like OpenAI’s ChatGPT, Midjourney’s image generator, and Google’s Bard brought Artificial Intelligence mainstream and into the public consciousness with intuitive…
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Building A GPT Agent
Today, I built my first GPT Agent. With Ask a President, you can ask any former American president for their advice or opinion about a question or scenario. Getting started with OpenAI’s new GPT Builder was surprisingly approachable. Here’s how you can build your own GPTs: I built this GPT Agent in less than an…
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Sitecore DX Minneapolis Recap – Sep 2023
I just returned home from the MVP Summit and DX Minneapolis 2023 at the Mall of America, and the event was packed with insights. Spending three days inside America’s largest shopping mall was an experience in itself, but the real highlight was diving deep into Sitecore’s innovations and roadmap. Starting off, the pace of adoption…
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DX Boston Recap – May 2023
Sitecore DX Boston in May 2023 This year Sitecore chose to steer away from it’s yearly annual Sitecore Symposium. I always look forward to the conference and haven’t missed one since 2017 – in fact I’ve been a featured speaker at 3 of them. Instead of this year’s Symposium, Sitecore rolled out a series of…
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DMFS West Recap
I had the pleasure of speaking at DMFS West, the Digital Marketing for Financial Services conference in San Francisco in April 2023. It had been almost a year since my last visit to San Francisco, and this trip, a massive cyber-security conference was taking place at the same time, leading to a tremendous surge in…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…
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Top Content and Resources for a Sitecore Strategist in 2023
Happy New Year! January 1 is a logical time to look back across the last year and take inventory. This past year was certainly an exciting time to be a digital experience strategist working with the Sitecore platform. 2022 contained a wave of innovation at Sitecore that inspired a variety of insightful assets and posts…
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…