Category: Experience Strategy
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Building A GPT Agent
Today, I built my first GPT Agent. With Ask a President, you can ask any former American president for their advice or opinion about a question or scenario. Getting started with OpenAI’s new GPT Builder was surprisingly approachable. Here’s how you can build your own GPTs: I built this GPT Agent in less than an…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…
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Top Content and Resources for a Sitecore Strategist in 2023
Happy New Year! January 1 is a logical time to look back across the last year and take inventory. This past year was certainly an exciting time to be a digital experience strategist working with the Sitecore platform. 2022 contained a wave of innovation at Sitecore that inspired a variety of insightful assets and posts…
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…
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How to get started with A/B Testing in Sitecore XP
Sitecore’s Corporate Marketing team brought in SBOS to support updating Sitecore.com this year. This blog is part of a series outlining how SBOS supported the optimization of the site for business value. After developing a strategic roadmap at an onsite workshop, we deployed multiple new personalization scenarios across the site to optimize for business value. We…
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SBOS Marketing Hacks: Tips for strategic Sitecore configuration (eBook)
I am excited to share that my new eBook is available for download. Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces.…
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Personalization across Multiple Sites with xDB – an Overview for Sitecore Marketers
Assuming both sites exist on a shared Sitecore instance, can you personalize SiteB based on recent behavior (goal conversion or pattern match) on SiteA? Interactions can be made available for personalization across all sites managed in a single Sitecore instance. Sitecore captures data in one centralized Experience Database (“xDB”). A contact record in xDB exists…
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Highlights from Sitecore Experience Day (London)
5 Key Truths for Marketers Driving Digital Experiences – Paige O’Neil Sitecore’s CMO, Paige O’Neil kicked the conference off with an opening keynote outlining common roadblocks to digital transformation. Three guest speakers from Volvo Cars, Carter Jonas, and British Red Cross presented success stories within their organization. Volvo echoed their 2018 Symposium keynote with the…
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A Look Back at 2017 Trends in Experience Architecture
2017 is a hard year to define, and the relentless change was a wild ride. As we turn our calendars to a new year, let’s look at a few defining Context Marketing trends that emerged over the past year. Industry-leading organizations are utilizing Sitecore’s context marketing capabilities to engage customers on a more personal level.…