Category: Travel
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Before the Journey Begins
A year ago, 14% of American travelers were using AI to plan or book. Today it’s 56%. The adoption curve for generative AI in travel has no precedent in modern hospitality, and it is moving faster than the shift to mobile did. The starting point of most journeys has moved: travelers now have a conversation…
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Most travel brands are already losing visibility to AI-driven search
The traveler’s path from inspiration to booking has compressed. AI assistants now compare options, surface recommendations, and shape consideration sets before a traveler ever reaches a brand site. For travel brands, the moment of influence has shifted upstream, and most organizations aren’t yet positioned to compete for it. Sitecore’s new research, “Winning Visibility and Conversion…
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Traveling through the Crowdstrike Outage and All the Blue Screens
Airports were tense and eerie and the news focused on passengers with cancelled flights on carriers like Delta. The magnitude of this interruption extends far beyond the travel industry, though. Analyst firm Gartner estimates that more than 10% of large enterprise companies use Crowdstrike software.