Category: Generative AI
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Making Canyon Grooves
I am genuinely excited to share what I just built. Canyon Groove plays the actual topography of a canyon as generative music, and it only took me two nights to build. Earlier this year, in March, I was scrolling through Reddit and a photograph stopped me and made me think. It was a close-up, magnified…
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The Week Between Episodes
My friend Jay and I catch up every month or so on Thursday night video calls, which is Friday morning where he is, in Australia. This week Jay said the timing is convenient because his weekly Claude Code allowance resets on Friday afternoons, so Friday morning is a stretch of his week when he’s out…
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Introducing The Catalog
A weekly shortlist for people trying to keep up I’ve publishing content here on PersonalizeCX for years about experience strategy, personalization, and lately about how AI is transforming both. I am excited to announce that I started writing a weekly newsletter called The Catalog, and the first issue went out today. These days it feels…
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Before the Journey Begins
CAREER UPDATE July 2026 was my last month working at Sitecore. After nine years of working for the world’s leading digital experience platform, I was laid off, along with my entire global team, in a wide range of cuts across multiple departments. Many of those impacted were strong performers actively innovating and adding value to…
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Long Beaks in the Marsh
I am back in the UK this week to facilitate workshops for two large enterprise brands, based in Folkstone and Cardiff, helping their digital marketing teams begin building a roadmap of experience strategy use cases and initiatives, and exploring how their content operations might soon evolve and adapt to the latest capabilities of AI. On…
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Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
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Exploring New Capabilities of Sitecore Stream
Marketing teams don’t need more prompts. Marketers need engaging brand content that drives dependable outcomes. AI is beginning to reshape how a marketing team works, and Sitecore is rolling out powerful new generative AI capabilities in rapid succession. In Sitecore’s June 2025 product launch, Sitecore’s Chief Product Officer Roger Connelly described an “open agentic web where…
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Here Comes GPT-5: Navigating a New AI Normal
We’re all living through a rare pivotal point in history, where the ground beneath our feet is shifting faster than most people can process. The rate of change seems to be accelerating, and while humans are remarkably adaptable, we’re also notoriously bad at predicting the downstream effects of new technologies. I think it’s a safe…
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Launching a new GPT-powered Account Research Solution
Building an AI-powered CX Account Insights tool In 2024, I released an AI-powered account insights tool that generates a strategic and insightful customer experience report for any major brand or company you provide. I couldn’t have built this without the help of several colleagues, and I’m blown away by rapid adoption and usage statistics of…
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Anticipating Sitecore Stream
Sitecore Stream delivers AI-driven generative intelligence purpose-built for marketers. Sitecore Stream was announced at the DXP leader’s bi-annual Symposium onstage in Nashville in October 2024. In the opening keynote, Sitecore CEO Dave O’Flanagan and Chief Product Officer Roger Connolly unveiled a set of upcoming futuristic features which include brand-aware Al, Al-enhanced workflows, and generative co-pilots…