Category: ChatGPT
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Most travel brands are already losing visibility to AI-driven search
The traveler’s path from inspiration to booking has compressed. AI assistants now compare options, surface recommendations, and shape consideration sets before a traveler ever reaches a brand site. For travel brands, the moment of influence has shifted upstream, and most organizations aren’t yet positioned to compete for it. Sitecore’s new research, “Winning Visibility and Conversion…
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Long Beaks in the Marsh
I am back in the UK this week to facilitate workshops for two large enterprise brands, based in Folkstone and Cardiff, helping their digital marketing teams begin building a roadmap of experience strategy use cases and initiatives, and exploring how their content operations might soon evolve and adapt to the latest capabilities of AI. On…
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Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
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Here Comes GPT-5: Navigating a New AI Normal
We’re all living through a rare pivotal point in history, where the ground beneath our feet is shifting faster than most people can process. The rate of change seems to be accelerating, and while humans are remarkably adaptable, we’re also notoriously bad at predicting the downstream effects of new technologies. I think it’s a safe…
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