Tag: The Catalog
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Paper Towns
In the 1930s, two mapmakers at the General Drafting Company invented a town in the Catskills. Otto G. Lindberg and Ernest Alpers scrambled their initials into a name, Agloe, and placed it where a country road meets NY 206 near Roscoe. This fake town was a trap. If Agloe ever showed up on a competitor’s…
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The Rising Waterline
A year ago, I stood on a breakout stage at Sitecore Symposium in Orlando and talked about something I called the rising AI waterline of work. I worked on Sitecore’s Industry & Value Advisory team at the time, and my session was called Personalization in the Age of AI. Imagine a new intern on a…
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Too Average to Be Real
Two years ago, I traveled to Las Vegas for Money20/20 which was hosted at the massive, Italian-themed Venetian hotel. At that point, I was Sitecore’s global industry advisor for the financial services vertical, and I had just finished building a campaign visualizing cross-channel digital journeys for major retail banks. I also had the DXMM (Digital…
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Queue the Agents
I’ve worked on experience strategy projects with major brands to increase click-to-call, and with other brands to decrease it. Law firms, accountants, and car dealerships carefully track web-attributed calls as a conversion because they want you on the phone since a call is a lead. Direct-to-consumer brands and product support lines, on the other hand,…
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Thinking in Generations
I’ve been rewinding and reviewing old travel footage lately, cutting it into ambient videos for a series called Ambient Travel that I post on YouTube. It’s a strange kind of time travel, sitting with video you shot on walks from a year or two ago, deciding which parts of a trip deserve uploading. That’s how…
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Lowered Barriers to Entry
Next week, Cumberland Coast Studio is livestreaming the Norcross City Council special election debate. It’s my first livestream since 2013, when I captured Ed Roland of Collective Soul playing holiday songs in the studio. It’s a lot easier now. This time my whole rig is an iPhone 18 Pro, a MacBook Air, a pair of…
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The Pace of Biology
Last month, Moderna’s stock jumped after its personalized mRNA melanoma vaccine with Merck won a Phase 3 trial. The market paid attention when Moderna announced late-stage trial results for its melanoma cancer vaccine. Their first patient got a dose of the vaccine in 2017, and it took about a decade to prove out. Here’s how…
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Making Canyon Grooves
I am genuinely excited to share what I just built. Canyon Groove plays the actual topography of a canyon as generative music, and it only took me two nights to build. Earlier this year, in March, I was scrolling through Reddit and a photograph stopped me and made me think. It was a close-up, magnified…
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The Week Between Episodes
My friend Jay and I catch up every month or so on Thursday night video calls, which is Friday morning where he is, in Australia. This week Jay said the timing is convenient because his weekly Claude Code allowance resets on Friday afternoons, so Friday morning is a stretch of his week when he’s out…
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My Favorite Book of the Summer
Summer is unfortunately over and Maintenance of Everything: Part One was the best book I read this season, mostly in the sun during a family beach vacation on Marco Island. It’s written by Stewart Brand, editor of the influential 1960s Whole Earth Catalog publications. These were highly influential to early tech pioneers, and in a…