Category: Martech
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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My Feature in New Book ‘The Composable Roadmap’
It’s an honor to be featured in The Composable Roadmap, a new book released this week by RDA’s Chad Solomon and Greg Kilstrom. This book offers marketing leaders a quick action plan for agility in a modern digital marketplace. It highlights the value of dedicated workshops where marketing and digital leaders align priorities for digital…
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SBOS Marketing Hacks: Tips for strategic Sitecore configuration (eBook)
I am excited to share that my new eBook is available for download. Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces.…
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A Look Back at 2017 Trends in Experience Architecture
2017 is a hard year to define, and the relentless change was a wild ride. As we turn our calendars to a new year, let’s look at a few defining Context Marketing trends that emerged over the past year. Industry-leading organizations are utilizing Sitecore’s context marketing capabilities to engage customers on a more personal level.…