Are you investigating what a composable software approach would mean for your business?
Adopting a composable martech strategy involves assembling specialized connected software components —each with tailored user interface elements, API services, focused features, etc. — to deliver engaging experiences by aligning digital processes to your organization’s unique needs.
This focus, as reflected by Sitecore’s SaaS-based DXP (Digital Experience Platform) solutions, shifts away from all-in-one vendor solutions that can lead to underused technology and complex operational challenges. Adopting composable martech enables your brand to mix-and-match products to suit what your business needs right now.
A composable approach to your martech stack provides your digital teams with flexibility to select the best tech solutions on the market that meet the needs of your business. As you’re evaluating composable products and capabilities, look for modern cloud-native solutions that provide open and flexible integrations with other software in your stack. Sitecore Connect, for example, has over a thousand integrations to external applications through its visual, no-code integration canvas.
As you build your business case, take inventory of costs, capturing both one-time and recurring expenses in order to gain a clear view of TCO and projected benefits. Remember to factor in all related hosting and infrastructure costs that you’re dealing with today. Cloud-native solutions fundamentally change cost dynamics of hosting and often dramatically reduce overall run cost.
Shifting the strategy of your tech stack doesn’t happen overnight. It’s good to take things one step at a time, and a great first step would be to comprehensively audit your current martech ecosystem. Pinpoint areas where increased adaptability, connected data, or intuitive low/no-code business user interfaces could yield efficiency gains or drive revenue growth.
Digital marketing leaders should prioritize martech solutions that offer a fast path to value, and then assess how these products can meet the specific and unique needs of your business effectively. If you’re operating on an older platform version of a CMS today, you might be evaluating your organization’s readiness to invest in a version upgrade versus migrating to a new cloud-native, versionless SaaS CMS. There can sometimes be geographic or regulatory restrictions which could impact your decision. Reach out to a software implementation partner with experience experience in this area, and they can help guide you down the right path.