Category: Industry Strategy
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Most travel brands are already losing visibility to AI-driven search
The traveler’s path from inspiration to booking has compressed. AI assistants now compare options, surface recommendations, and shape consideration sets before a traveler ever reaches a brand site. For travel brands, the moment of influence has shifted upstream, and most organizations aren’t yet positioned to compete for it. Sitecore’s new research, “Winning Visibility and Conversion…
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The World Cup Is Coming to Atlanta. What Happens to Hotels After It Leaves?
This summer, Atlanta will host 8 FIFA World Cup matches at Mercedes-Benz Stadium, including a semifinal on July 15. Spain, Morocco, South Africa, and others will play in front of 75,000 fans per match across 5 weeks of group stage and knockout play. Atlanta is about to experience the largest sustained tourism event since the…
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Traveling through the Crowdstrike Outage and All the Blue Screens
Airports were tense and eerie and the news focused on passengers with cancelled flights on carriers like Delta. The magnitude of this interruption extends far beyond the travel industry, though. Analyst firm Gartner estimates that more than 10% of large enterprise companies use Crowdstrike software.
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DMFS West Recap
I had the pleasure of speaking at DMFS West, the Digital Marketing for Financial Services conference in San Francisco in April 2023. It had been almost a year since my last visit to San Francisco, and this trip, a massive cyber-security conference was taking place at the same time, leading to a tremendous surge in…