Category: ChatGPT
-
Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
-
Here Comes GPT-5: Navigating a New AI Normal
We’re all living through a rare pivotal point in history, where the ground beneath our feet is shifting faster than most people can process. The rate of change seems to be accelerating, and while humans are remarkably adaptable, we’re also notoriously bad at predicting the downstream effects of new technologies. I think it’s a safe…
-
