Category: Generative AI
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Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
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Exploring New Capabilities of Sitecore Stream
Marketing teams don’t need more prompts. Marketers need engaging brand content that drives dependable outcomes. AI is beginning to reshape how a marketing team works, and Sitecore is rolling out powerful new generative AI capabilities in rapid succession. In Sitecore’s June 2025 product launch, Sitecore’s Chief Product Officer Roger Connelly described an “open agentic web where…
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Here Comes GPT-5: Navigating a New AI Normal
We’re all living through a rare pivotal point in history, where the ground beneath our feet is shifting faster than most people can process. The rate of change seems to be accelerating, and while humans are remarkably adaptable, we’re also notoriously bad at predicting the downstream effects of new technologies. I think it’s a safe…
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Launching a new GPT-powered Account Research Solution
Building an AI-powered CX Account Insights tool In 2024, I released an AI-powered account insights tool that generates a strategic and insightful customer experience report for any major brand or company you provide. I couldn’t have built this without the help of several colleagues, and I’m blown away by rapid adoption and usage statistics of…
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Anticipating Sitecore Stream
Sitecore Stream delivers AI-driven generative intelligence purpose-built for marketers. Sitecore Stream was announced at the DXP leader’s bi-annual Symposium onstage in Nashville in October 2024. In the opening keynote, Sitecore CEO Dave O’Flanagan and Chief Product Officer Roger Connolly unveiled a set of upcoming futuristic features which include brand-aware Al, Al-enhanced workflows, and generative co-pilots…
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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The Uncanny Valley of Affective AI
The latest wave of AI tech has uncanny abilities to interpret and emulate human emotions. Large language models (LLMs) have significantly improved in generating video and audio avatars with impressive realism and liveliness. These computer-generated figures appear in social media feeds and while browsing the internet. As AI technology advances it will become common to…
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Building A GPT Agent
Today, I built my first GPT Agent. With Ask a President, you can ask any former American president for their advice or opinion about a question or scenario. Getting started with OpenAI’s new GPT Builder was surprisingly approachable. Here’s how you can build your own GPTs: I built this GPT Agent in less than an…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…