Category: Customer Experience
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Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
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Traveling through the Crowdstrike Outage and All the Blue Screens
Airports were tense and eerie and the news focused on passengers with cancelled flights on carriers like Delta. The magnitude of this interruption extends far beyond the travel industry, though. Analyst firm Gartner estimates that more than 10% of large enterprise companies use Crowdstrike software.