Author: Jonathan Corley
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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The Uncanny Valley of Affective AI
The latest wave of AI tech has uncanny abilities to interpret and emulate human emotions. Large language models (LLMs) have significantly improved in generating video and audio avatars with impressive realism and liveliness. These computer-generated figures appear in social media feeds and while browsing the internet. As AI technology advances it will become common to…
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My Feature in New Book ‘The Composable Roadmap’
It’s an honor to be featured in The Composable Roadmap, a new book released this week by RDA’s Chad Solomon and Greg Kilstrom. This book offers marketing leaders a quick action plan for agility in a modern digital marketplace. It highlights the value of dedicated workshops where marketing and digital leaders align priorities for digital…
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Best of 2023: Top 20 Assets for Sitecore Marketers and Digital Experience Strategists
Here are 20 essential resources for Sitecore strategists and marketers in 2024. All the resources listed below were published during the last year. This list admittedly features a lot of content highlighting GenAI, since services like OpenAI’s ChatGPT, Midjourney’s image generator, and Google’s Bard brought Artificial Intelligence mainstream and into the public consciousness with intuitive…
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Building A GPT Agent
Today, I built my first GPT Agent. With Ask a President, you can ask any former American president for their advice or opinion about a question or scenario. Getting started with OpenAI’s new GPT Builder was surprisingly approachable. Here’s how you can build your own GPTs: I built this GPT Agent in less than an…
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Sitecore DX Minneapolis Recap – Sep 2023
I just returned home from the MVP Summit and DX Minneapolis 2023 at the Mall of America, and the event was packed with insights. Spending three days inside America’s largest shopping mall was an experience in itself, but the real highlight was diving deep into Sitecore’s innovations and roadmap. Starting off, the pace of adoption…
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DX Boston Recap – May 2023
Sitecore DX Boston in May 2023 This year Sitecore chose to steer away from it’s yearly annual Sitecore Symposium. I always look forward to the conference and haven’t missed one since 2017 – in fact I’ve been a featured speaker at 3 of them. Instead of this year’s Symposium, Sitecore rolled out a series of…
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DMFS West Recap
I had the pleasure of speaking at DMFS West, the Digital Marketing for Financial Services conference in San Francisco in April 2023. It had been almost a year since my last visit to San Francisco, and this trip, a massive cyber-security conference was taking place at the same time, leading to a tremendous surge in…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…