Author: Jonathan Corley
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Preparing for Zero-click Search: Emerging AEO and GEO Best Practices
How do you optimize content so it gets cited in generative AI and LLM-based search or answer engines? Over 50% of Google searches are now zero-click, where AI engines generate answers to queries or prompts and users never actually click links to the outside web, resulting in a collapse in organic website traffic. Their analysis…
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Exploring New Capabilities of Sitecore Stream
Marketing teams don’t need more prompts. Marketers need engaging brand content that drives dependable outcomes. AI is beginning to reshape how a marketing team works, and Sitecore is rolling out powerful new generative AI capabilities in rapid succession. In Sitecore’s June 2025 product launch, Sitecore’s Chief Product Officer Roger Connelly described an “open agentic web where…
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Here Comes GPT-5: Navigating a New AI Normal
We’re all living through a rare pivotal point in history, where the ground beneath our feet is shifting faster than most people can process. The rate of change seems to be accelerating, and while humans are remarkably adaptable, we’re also notoriously bad at predicting the downstream effects of new technologies. I think it’s a safe…
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Launching a new GPT-powered Account Research Solution
Building an AI-powered CX Account Insights tool In 2024, I released an AI-powered account insights tool that generates a strategic and insightful customer experience report for any major brand or company you provide. I couldn’t have built this without the help of several colleagues, and I’m blown away by rapid adoption and usage statistics of…
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Anticipating Sitecore Stream
Sitecore Stream delivers AI-driven generative intelligence purpose-built for marketers. Sitecore Stream was announced at the DXP leader’s bi-annual Symposium onstage in Nashville in October 2024. In the opening keynote, Sitecore CEO Dave O’Flanagan and Chief Product Officer Roger Connolly unveiled a set of upcoming futuristic features which include brand-aware Al, Al-enhanced workflows, and generative co-pilots…
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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Traveling through the Crowdstrike Outage and All the Blue Screens
Airports were tense and eerie and the news focused on passengers with cancelled flights on carriers like Delta. The magnitude of this interruption extends far beyond the travel industry, though. Analyst firm Gartner estimates that more than 10% of large enterprise companies use Crowdstrike software.
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The Uncanny Valley of Affective AI
The latest wave of AI tech has uncanny abilities to interpret and emulate human emotions. Large language models (LLMs) have significantly improved in generating video and audio avatars with impressive realism and liveliness. These computer-generated figures appear in social media feeds and while browsing the internet. As AI technology advances it will become common to…
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My Feature in New Book ‘The Composable Roadmap’
It’s an honor to be featured in The Composable Roadmap, a new book released this week by RDA’s Chad Solomon and Greg Kilstrom. This book offers marketing leaders a quick action plan for agility in a modern digital marketplace. It highlights the value of dedicated workshops where marketing and digital leaders align priorities for digital…
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Best of 2023: Top 20 Assets for Sitecore Marketers and Digital Experience Strategists
Here are 20 essential resources for Sitecore strategists and marketers in 2024. All the resources listed below were published during the last year. This list admittedly features a lot of content highlighting GenAI, since services like OpenAI’s ChatGPT, Midjourney’s image generator, and Google’s Bard brought Artificial Intelligence mainstream and into the public consciousness with intuitive…