Tag: personalization
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Launching a new GPT-powered Account Research Solution
Building an AI-powered CX Account Insights tool In 2024, I released an AI-powered account insights tool that generates a strategic and insightful customer experience report for any major brand or company you provide. I couldn’t have built this without the help of several colleagues, and I’m blown away by rapid adoption and usage statistics of…
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Generative Marketing Strategies
In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers: As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited!…
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…
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Sitecore Profile Value Audit
I was asked by a customer recently for assistance ahead of a Profile and Pattern audit. Their context marketing team is about to reapproach pattern matching on their website, and the marketer planned to start with an audit of pages previously tagged with profile value. The exact report he was looking for doesn’t exist out-of-the-box,…