Category: Personalization
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The World Cup Is Coming to Atlanta. What Happens to Hotels After It Leaves?
This summer, Atlanta will host 8 FIFA World Cup matches at Mercedes-Benz Stadium, including a semifinal on July 15. Spain, Morocco, South Africa, and others will play in front of 75,000 fans per match across 5 weeks of group stage and knockout play. Atlanta is about to experience the largest sustained tourism event since the…
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Launching a new GPT-powered Account Research Solution
Building an AI-powered CX Account Insights tool In 2024, I released an AI-powered account insights tool that generates a strategic and insightful customer experience report for any major brand or company you provide. I couldn’t have built this without the help of several colleagues, and I’m blown away by rapid adoption and usage statistics of…
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…
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Personalization across Multiple Sites with xDB – an Overview for Sitecore Marketers
Assuming both sites exist on a shared Sitecore instance, can you personalize SiteB based on recent behavior (goal conversion or pattern match) on SiteA? Interactions can be made available for personalization across all sites managed in a single Sitecore instance. Sitecore captures data in one centralized Experience Database (“xDB”). A contact record in xDB exists…
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From Mass Markets to Personsonalized Experiences
Creating personalized experiences for your customer is historically an expensive alternative to mass marketing, but recent advances in CMS technology, cloud storage of customer data, and associated analytic capabilities have made this increasingly possible and practical for marketers. In the digital age, customers are in control, and this is especially true online. Industry leaders are…