Tag: dxp

Highlights from Sitecore Symposium 2024

Oct 19, 2024

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by

Jonathan Corley

in Events, Experience Strategy, Generative AI, Martech, Sitecore, Sitecore Symposium

After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
Overcoming the Personalization Plateau (video)

Mar 15, 2021

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by

Jonathan Corley

in CDP, Experience Strategy, Personalization, Sitecore

Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…