Tag: dxp
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Anticipating Sitecore Stream
Sitecore Stream delivers AI-driven generative intelligence purpose-built for marketers. Sitecore Stream was announced at the DXP leader’s bi-annual Symposium onstage in Nashville in October 2024. In the opening keynote, Sitecore CEO Dave O’Flanagan and Chief Product Officer Roger Connolly unveiled a set of upcoming futuristic features which include brand-aware Al, Al-enhanced workflows, and generative co-pilots…
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Highlights from Sitecore Symposium 2024
After a long week at Sitecore Symposium, I’m leaving Nashville with a sense of optimism, feeling inspired by the recent innovations and the introduction of new products. I am blown away by all the use cases and success achieved by brands using the Sitecore platform. Digital Experience leaders like Shure microphones, L’Oréal, Pet Supplies Plus,…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…