PersonalizeCX

Tag: Customer Data Platform

  • The Customer Privacy Paradox

    The Customer Privacy Paradox

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    by

    Jonathan Corley
    in , ,

    I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…

  • Customer Data at the Center of Digital Strategy

    Customer Data at the Center of Digital Strategy

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    by

    Jonathan Corley
    in ,

    In order to put the customer at the center of your digital strategy, you need to put customer data at the center of your organization. My latest blog explains why. Give it a read and let me know what you think. With data, analytics, and AI, you can deliver personalized customer experiences and unlock a…