Tag: AI Agents
-
Too Average to Be Real
Two years ago, I traveled to Las Vegas for Money20/20 which was hosted at the massive, Italian-themed Venetian hotel. At that point, I was Sitecore’s global industry advisor for the financial services vertical, and I had just finished building a campaign visualizing cross-channel digital journeys for major retail banks. I also had the DXMM (Digital…
-
Queue the Agents
I’ve worked on experience strategy projects with major brands to increase click-to-call, and with other brands to decrease it. Law firms, accountants, and car dealerships carefully track web-attributed calls as a conversion because they want you on the phone since a call is a lead. Direct-to-consumer brands and product support lines, on the other hand,…