In the video below, I use OpenAI’s ChatGPT-4 to illustrate 2 simple use cases for enterprise marketers:
- Define a personalization strategy for brand’s key audience
- Execute a tactical cross-channel digital marketing campaign
As an experience strategist and marketing technology consultant, I’m feeling inspired by the sudden wave of rapid innovation in generative AI. I have been keeping a close eye on the AI space, and I couldn’t be more excited! The widespread availability of this sort of tool provides a wealth of opportunities for enterprise marketers and digital strategists seeking to enhance their marketing strategy or increase their productivity.
By incorporating ChatGPT-4 into their workflows, marketing teams can unlock disruptive ways to optimize content creation, streamline customer interactions, and save valuable time. However, like with any new technology, our cognitive biases can produce a Dunning-Kruger effect on ChatGPT’s capabilities. It’s important to approach new generative technologies as tools that can enhance our creativity and productivity and understand that they aren’t instant solutions to marketing challenges.
Take a look at my video and let me know your thoughts. Do you want to explore these concepts for your brand on a dedicated call?
Let’s find a time to connect. I’d be happy to join a quick Zoom call and discuss how these concepts could be applied to your brand or team.