Category: CDP
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The Customer Privacy Paradox
I wrote a new guide and it’s available for download on Sitecore’s website. ‘The Customer Privacy Paradox’ explores forces impacting customer data strategy and the measurable business benefits associated with getting this strategy right. Each day we experience the benefits of finely tuned personalized digital experiences. At the same time, we’re also becoming more aware…
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Customer Data at the Center of Digital Strategy
In order to put the customer at the center of your digital strategy, you need to put customer data at the center of your organization. My latest blog explains why. Give it a read and let me know what you think. With data, analytics, and AI, you can deliver personalized customer experiences and unlock a…
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Overcoming the Personalization Plateau (video)
Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized. This video groups digital…