Personalization programs of major enterprise brands often stall within a few months of launch and digital marketers find themselves in the personalization plateau. Marketers and IT gather to align and map their digital strategy for customer segments or journey stages, but their plans are often abandoned before they are fully realized.
This video groups digital marketing teams into three broad categories:
- Explorers – How to get started with personalizing experiences
- Personalization Plateau – Establishing an optimizatoin program and building momentum
- Innovators – The leading edge of relevant content delivery
This webinar recording was recorded and produced by Jonathan Corley and Sitecore for an event that was postponed in early 2021 during the COVID-19 pandemic. SBOS is Sitecore Business Optimization Strategies.