Tag: XP
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SBOS Marketing Hacks: Tips for strategic Sitecore configuration (eBook)
I am excited to share that my new eBook is available for download. Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces.…
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Sitecore Profile Value Audit
I was asked by a customer recently for assistance ahead of a Profile and Pattern audit. Their context marketing team is about to reapproach pattern matching on their website, and the marketer planned to start with an audit of pages previously tagged with profile value. The exact report he was looking for doesn’t exist out-of-the-box,…