Category: XP
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SBOS Marketing Hacks: Tips for strategic Sitecore configuration (eBook)
I am excited to share that my new eBook is available for download. Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces.…
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Personalization across Multiple Sites with xDB – an Overview for Sitecore Marketers
Assuming both sites exist on a shared Sitecore instance, can you personalize SiteB based on recent behavior (goal conversion or pattern match) on SiteA? Interactions can be made available for personalization across all sites managed in a single Sitecore instance. Sitecore captures data in one centralized Experience Database (“xDB”). A contact record in xDB exists…
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Sitecore Profile Value Audit
I was asked by a customer recently for assistance ahead of a Profile and Pattern audit. Their context marketing team is about to reapproach pattern matching on their website, and the marketer planned to start with an audit of pages previously tagged with profile value. The exact report he was looking for doesn’t exist out-of-the-box,…
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Sitecore 8.2 Update-7 Released with Data Protection Considerations
UPDATE: A new page on the Sitecore site outlines product features that may be configured in consideration of GDPR compliance (by version) LEARN MORE Recent personal identifying information (PII) features and enhancements seem to be well documented in Sitecore 9, but it’s a bit harder to dig up information surrounding the EU General Data Protection…
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Outcomes and Interactions in Sitecore’s xDB
Interactions are the small snapshots of your customer’s dialogue with your brand. A few basic interactions include web visits, pages viewed, or emails opened. Sitecore’s xDB automatically stores all of these interactions in a Contact record. Over time, these interactions can lead to an Outcome. Outcomes were introduced in Sitecore 8, and they are becoming…
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Sitecore 8 with xDB turned off
“Will the Email Experience Manager module work in Sitecore 8 with analytics turned off?” A client in the middle of an upgrade to Sitecore 8 reached out recently about the impact of using Sitecore 8 without xDB. Sitecore introduced their Experience Database in version 7.5. Whether it’s called DMS, xDB, or Experience Marketing capabilities these…