Category: Sitecore
-
Highlights from Sitecore Experience Day (London)
5 Key Truths for Marketers Driving Digital Experiences – Paige O’Neil Sitecore’s CMO, Paige O’Neil kicked the conference off with an opening keynote outlining common roadblocks to digital transformation. Three guest speakers from Volvo Cars, Carter Jonas, and British Red Cross presented success stories within their organization. Volvo echoed their 2018 Symposium keynote with the…
-
Sitecore Profile Value Audit
I was asked by a customer recently for assistance ahead of a Profile and Pattern audit. Their context marketing team is about to reapproach pattern matching on their website, and the marketer planned to start with an audit of pages previously tagged with profile value. The exact report he was looking for doesn’t exist out-of-the-box,…
-
Sitecore 8.2 Update-7 Released with Data Protection Considerations
UPDATE: A new page on the Sitecore site outlines product features that may be configured in consideration of GDPR compliance (by version) LEARN MORE Recent personal identifying information (PII) features and enhancements seem to be well documented in Sitecore 9, but it’s a bit harder to dig up information surrounding the EU General Data Protection…
-
Outcomes and Interactions in Sitecore’s xDB
Interactions are the small snapshots of your customer’s dialogue with your brand. A few basic interactions include web visits, pages viewed, or emails opened. Sitecore’s xDB automatically stores all of these interactions in a Contact record. Over time, these interactions can lead to an Outcome. Outcomes were introduced in Sitecore 8, and they are becoming…
-
Sitecore 8 with xDB turned off
“Will the Email Experience Manager module work in Sitecore 8 with analytics turned off?” A client in the middle of an upgrade to Sitecore 8 reached out recently about the impact of using Sitecore 8 without xDB. Sitecore introduced their Experience Database in version 7.5. Whether it’s called DMS, xDB, or Experience Marketing capabilities these…