Category: Behavioral Marketing
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From Mass Markets to Personsonalized Experiences
Creating personalized experiences for your customer is historically an expensive alternative to mass marketing, but recent advances in CMS technology, cloud storage of customer data, and associated analytic capabilities have made this increasingly possible and practical for marketers. In the digital age, customers are in control, and this is especially true online. Industry leaders are…
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Planning Fallacies for Complex Projects
I often find myself making simple judgment errors during planning sessions for large projects. Agile teams consistently embark uprepared for high risk projects because they underestimate odds they will face. Kahneman’s Thinking Fast and Slow describes a common planning fallacy as “a lethargic unwillingness to think about what has happened during similar projects in the…