Author: Jonathan Corley
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Personalization across Multiple Sites with xDB – an Overview for Sitecore Marketers
Assuming both sites exist on a shared Sitecore instance, can you personalize SiteB based on recent behavior (goal conversion or pattern match) on SiteA? Interactions can be made available for personalization across all sites managed in a single Sitecore instance. Sitecore captures data in one centralized Experience Database (“xDB”). A contact record in xDB exists…
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Highlights from Sitecore Experience Day (London)
5 Key Truths for Marketers Driving Digital Experiences – Paige O’Neil Sitecore’s CMO, Paige O’Neil kicked the conference off with an opening keynote outlining common roadblocks to digital transformation. Three guest speakers from Volvo Cars, Carter Jonas, and British Red Cross presented success stories within their organization. Volvo echoed their 2018 Symposium keynote with the…
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Sitecore Profile Value Audit
I was asked by a customer recently for assistance ahead of a Profile and Pattern audit. Their context marketing team is about to reapproach pattern matching on their website, and the marketer planned to start with an audit of pages previously tagged with profile value. The exact report he was looking for doesn’t exist out-of-the-box,…
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Sitecore 8.2 Update-7 Released with Data Protection Considerations
UPDATE: A new page on the Sitecore site outlines product features that may be configured in consideration of GDPR compliance (by version) LEARN MORE Recent personal identifying information (PII) features and enhancements seem to be well documented in Sitecore 9, but it’s a bit harder to dig up information surrounding the EU General Data Protection…
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A Look Back at 2017 Trends in Experience Architecture
2017 is a hard year to define, and the relentless change was a wild ride. As we turn our calendars to a new year, let’s look at a few defining Context Marketing trends that emerged over the past year. Industry-leading organizations are utilizing Sitecore’s context marketing capabilities to engage customers on a more personal level.…
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From Mass Markets to Personsonalized Experiences
Creating personalized experiences for your customer is historically an expensive alternative to mass marketing, but recent advances in CMS technology, cloud storage of customer data, and associated analytic capabilities have made this increasingly possible and practical for marketers. In the digital age, customers are in control, and this is especially true online. Industry leaders are…
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Outcomes and Interactions in Sitecore’s xDB
Interactions are the small snapshots of your customer’s dialogue with your brand. A few basic interactions include web visits, pages viewed, or emails opened. Sitecore’s xDB automatically stores all of these interactions in a Contact record. Over time, these interactions can lead to an Outcome. Outcomes were introduced in Sitecore 8, and they are becoming…
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Further Migration to the Digital Frontier
There’s no turning back. We’re turning our calendars toward 2016, and today several platforms alerted me with a look back at this day in my posts from recent years. Notifications like these have become so routine that I forget we weren’t always generating content incessantly. I recently discovered a 1936 Walter Benjamin essay where he…
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The Future of Fitting Rooms
Every year around the holidays, retailers gear up for billions of dollars in merchandise returns. A recent study released by The Retail Equation identifies the day after Christmas as the busiest return day in all of 2014. Soft good retailers tend to see the biggest jumps in return index following the holiday season. These retailers…
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Planning Fallacies for Complex Projects
I often find myself making simple judgment errors during planning sessions for large projects. Agile teams consistently embark uprepared for high risk projects because they underestimate odds they will face. Kahneman’s Thinking Fast and Slow describes a common planning fallacy as “a lethargic unwillingness to think about what has happened during similar projects in the…