I am excited to share that my new eBook is available for download.
Two changes have transformed the marketing world in a brief span of time. The first, the exponential increase and unprecedented availability of actionable data. The second, the proliferation of powerful marketing tools that include automation, sophisticated data analytics, and intuitive drag-and-drop interfaces. These changes are powering exciting brand experiences for customers across industries, and in turn accelerating customer expectations around the experiences brands provide. In light of these changes, marketers’ day-to-day responsibilities have become a complex blend of art and science.
Sitecore — the end-to-end content management and digital experience platform, with full commerce capabilities — makes it easier than ever for marketers to leverage customer behavior and preferences to drive personalized experiences. But using the Sitecore platform efficiently and effectively requires some know how. The SBOS Marketing Hacks were written to help simplify and improve marketers’ daily activities in Sitecore.
This ebook is for marketers. Whether desiring to use Sitecore’s digital marketing features more efficiently or to better understand and act on Sitecore’s reports, marketers will discover quick actions that require no code. Divided into sections, the ebook includes helpful step-by-step instructions (Steps) and additional useful tips (Other Tips) at the end of each. As marketers well know, it’s often the tedious tasks that hinder productivity, and many of the “marketing hacks” in the ebook will decrease these. The result: A more productive day.
Download the ebook to discover step-by-step instructions and useful tips to simplify and accelerate your daily activities in Sitecore, including:
- Personalization
- Marketing automation
- Content editing
- Testing and automation