50 Resources for Sitecore Marketers and Digital Experience Strategists

I’m kicking off 2026 with a fresh list of reading and watching for Sitecore marketers and digital experience strategists, pulled entirely from resources published last year. It’s become a quiet New Year’s ritual for me, a chance to step back, take stock of what shifted, review the ideas and insights that stuck with me, and then wrap it all into something useful for the year ahead. I always learn a lot from the Sitecore community when I pull these together (2024, 2023).

Below are 50 new assets and resources published within the last twelve months that reflect what digital teams were actually working through: moving GenAI from experimentation into adoption, making sense of SitecoreAI as Sitecore’s unifying direction, and getting practical about the building blocks that still decide outcomes, like content modeling, personalization, and governance.

This list leans heavily into AI and agentic use cases for a reason. The themes that keep repeating are brand knowledge and guardrails in Sitecore, personalization and experimentation across XM Cloud and Personalize, and the bigger shift in discovery as search becomes more conversational and agent-driven. I also prioritized community resources because the fastest path to competence is still learning in public with other practitioners. At the bottom, I grouped the Sitecore Symposium 2025 roundups at the end so you can skim the recap wave in one pass.

Top Resources and Assets

The SitecoreAI Product Launch Webinar
https://www.sitecore.com/resources/events-webinars/2025/11/post-symposium-product-update
Kelly Masters, Chris Purcell
▶️ Webinar
Leading out of the SitecoreAI announcement at Symposium, this product launch webinar frames SitecoreAI as the unifying layer across the Sitecore portfolio.It shows how CMS, DAM, CDP, Personalize, and Search come together into a single platform that connects strategy, creation, personalization, and optimization. Through live demos, the session highlights how AI assistants accelerate campaign launches, personalize experiences across channels, reuse assets more effectively, and maintain governance and compliance. SitecoreAI helps teams move faster, do more with less, and experiment safely without re-platforming, turning AI into a practical driver of measurable marketing impact.

Unlocking AI with Sitecore and Velir: From readiness to real results
https://www.sitecore.com/resources/events-webinars/2025/10/unlocking-ai-with-sitecore-and-velir
Jill Roberson, Rick Bauer, Ru Barry
▶️ Webinar
This webinar explores why many organizations struggle to move from AI experimentation to real adoption and breaks down the practical barriers that slow progress across data, teams, and operations. Velir and Sitecore share a proven, step-by-step framework with concrete use cases that show how to apply SitecoreAI to improve customer experiences, reduce manual work, and deliver measurable value faster.

Sitecore Strategy Happy Hour webinar series
https://www.meetup.com/sitecore-strategy-lunch-north-america/
Sitecore Strategy MVPs (Megan Mueller, Carlos Rodriguez, Kenneth Lorance, Meghan Fishburn, others)
🔗 Community Group
A quarterly virtual user group hosted by Sitecore Strategy MVPs like Megan Mueller, Carlos Rodriguez, Kenneth Lorance, Meghan Fishburn and others. Join this quarterly webinar series, or sign up to speak.

One of my favorites from this year is the Sitecore Strategy Webinar in March 2025 with Petar Mitev, Megan Jensen, and Chris Nash. In this webinar a great lineup of speakers presenting on Scaling Content, Decoding SEO’s Future, and Smarter Analytics for Content Teams. The three talks approached that shift from complementary angles. Petar Mitev explained how Sitecore Content Hub addresses content chaos by filling operational gaps that a CMS alone cannot solve, outlining a maturity-based roadmap for scaling content across teams. Megan Jensen reframed SEO as an AI-shaped discipline spanning generative search, social platforms, and zero-click behaviors, with practical guidance on how Sitecore teams can adapt without abandoning strong content fundamentals. Chris Nash closed by showing how CMS-aware analytics connect components, templates, and taxonomy directly to performance data, giving marketers clearer attribution and more meaningful insight into how content drives business outcomes.

Sitecore Community Advent Calendar
https://www.scadvent.com
Sitecore Community (Various Contributors)
🔗 Community Insights
A seasonal community hub that aggregated daily contributions in December, useful for browsing practical ideas and community voices.

Websites 2025 Report
https://www.sitecore.com/resources/insights/artificial-intelligence/website-trends-2025
Sitecore
📖 Report
The Websites 2025 Report shows that websites have become the primary revenue engine for modern marketing, yet most organizations are held back by outdated CMS platforms that cannot scale, integrate, or support meaningful personalization and AI. While 92% of marketers say personalization is critical and 97% of executives prioritize AI, only a small fraction believe their current technology can deliver on those goals, creating a widening gap between ambition and execution.

The report concludes that future-ready websites must unify personalization, AI, and advanced analytics within a scalable, composable CMS to close this gap, improve conversions, and drive sustained growth. Organizations that address digital maturity, ROI clarity, and integration challenges will be best positioned to turn their websites into engines of competitive advantage and long-term revenue.

SitecoreAI: Preparing for the AI-first era
https://www.horizontaldigital.com/insights/sitecoreai-ebook
Horizontal
📖 Report
This whitepaper is hot off the press, and it breaks down SitecoreAI capabilities into five clear phases critical to delivering a smooth launch and future-ready digital experiences.

My approach to Sitecore Symposium 2025: Marketers guide
https://www.linkedin.com/pulse/my-approach-sitecore-symposium-2025-marketers-guide-rick-bauer-sobwc
Rick Bauer
📝 Blog
7x Sitecore Strategy MVP Rick Bauer shares a marketer-focused Sitecore Symposium attendance anticipating SYM 2025 in Orlando. Rick prioritizes conversations, flexibility, and serendipity over rigid session chasing. Drawing on years of attending as a customer, partner, MVP, and employee, he outlines an ideal agenda while emphasizing that the real value comes from hallway chats, partner demos, and spontaneous connections. Great read for anyone planning to attend their first Sitecore Symposium in Orlando (November 2026).

Rewiring martech: From cost center to growth engine
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/rewiring-martech-from-cost-center-to-growth-engine
McKinsey
📝 Research
Scroll to the diagram in Section 4. This section visualizes a decisive break from fragmented martech stacks toward intelligent, coordinated systems. The core idea is that AI value does not come from piling new tools onto old ones, but from simplifying the stack into an integrated marketing operating model. Instead of disconnected platforms optimized by channel, the future state is an end-to-end system that orchestrates journeys, decisions, and execution as one coherent whole.

OpenAI: A practical guide to building agents
https://cdn.openai.com/business-guides-and-resources/a-practical-guide-to-building-agents.pdf
OpenAI
📖 Guide
A pragmatic playbook for when to use agents, how to design tool-enabled workflows, and how to build guardrails, monitoring, and human handoff into real systems.

The Journey is Change
https://www.sitecore.com/resources/insights/artificial-intelligence/state-of-search
Sitecore
📖 Report
A strategy-oriented look at how the rules of content discovery are being rewritten in real time. With AI chatbots, Google’s AI Overviews, and emerging features like AI Mode, visibility starts before your site even loads. To win in this new landscape, your content needs to be front and center; surfaced by AI, recognized by algorithms, and more than just SEO-friendly.

Getting Started with Sitecore Stream: Creating Your Brand Kit
https://www.getfishtank.com/insights/getting-started-with-sitecore-stream-creating-your-brand-kit
Theresa Gutierrez
📝 Article
A walkthrough for setting up a Stream Brand Kit so AI-generated content stays on-brand, including governance habits and iteration guidance.

Creating Your Own AI Brand Assistant in Sitecore
https://remarkable.global/insights/ai-brand-assistant-sitecore-stream/
Robert McGovern
📝 Blog
Grounding an AI system in your brand’s voice, tone, and rules is essential if you want AI-generated content you can actually trust. In this article, Robert walks through how Sitecore Stream’s Brand Kit and Brand Assistant work together to capture brand identity, ingest brand documents, and translate them into usable brand knowledge that guides AI-generated content across Sitecore products.

He explains how to train a Brand Kit using brand guidelines, creative examples, personas, and governance documents, then refine it through testing and iteration. When done well, the result is an AI Brand Assistant that consistently produces content aligned with your brand’s voice, values, and audience, helping teams move faster without sacrificing brand integrity.

Who Really Has a Grip on the Traveler’s Journey
https://engage.sitecore.com/ogilvy-one-sitecore-travel-hospitality-whitepaper
Christopher Brewer, Jonathan Corley
📖 Whitepaper
I co-wrote this with Ogilvy’s Chris Brewer, and I’m really proud of the eBook and associated campaign. In late 2025, Sitecore partnered with Ogilvy One to host roundtables sessions with leaders from dozens of from airlines, hotels, tourism groups, and entertainment brands. It was also my first time visiting Hong Kong, which made the experience even more memorable.

It was a pleasure working with Chris and the wider Ogilvy team to publish this new whitepaper. Each roundtable focused on insights from that research to spark discussion on how guest behavior is changing in a generative era. Participants included leaders from Mandarin Oriental, Carnival Cruise Line, The Walt Disney Company, Crown Resorts, Cathay Pacific, Singapore’s Gardens by the Bay, Shangri-La Hotel and Resort many others. You can read about my insights from the roundtable campaign here.

Mastering Brand Knowledge with Sitecore Stream
https://amiteshsharma.site.pro/Matering-Brand-Knowledge-with-Sitecore-Stream/#wbb1
Amitesh Sharma
📝 Blog
A brand knowledge overview that explains why it gets fragmented and how Stream centralizes it so teams can produce faster without drifting off-brand.

Personalization and Custom Rules for Sitecore XM Cloud with Personalize
https://www.youtube.com/watch?v=uhRDV1VIxyQ
Jaina Baumgartner
▶️ Video, Blog
There’s never enough how-to content for Sitecore strategists, and this is a great walkthrough of how personalize and XM Cloud intersect. In the companion blog post, Jaina explains how Sitecore’s newer integration between XM Cloud and Sitecore Personalize restores and extends the personalization flexibility many teams valued in Sitecore XP, without duplicating components or content.

Jaina’s video walks through:

Personalization in Sitecore AI or Sitecore XM Cloud using out of the box rules
How Personalization works with custom rules in Sitecore Personalize
How to find your Personalized components within the Pages editor
Analytics and comparisons of Personalized variants comparisons.

How to Create a Custom Rule for Sitecore XM Cloud in Sitecore Personalize
https://www.pixleration.com/home/how-to-create-a-custom-rule-for-sitecore-xm-cloud-in-sitecore-personalize
Jaina Baumgartner
📝 Blog
A step-by-step walkthrough for building custom personalization conditions in Personalize and exposing them inside XM Cloud for scalable reuse of logic and content.

Working Out What SitecoreAI Really Means for Marketers
https://alinedx.com.au/blog/working-out-what-sitecoreai-really-means-for-marketers
Alison Sainsbury
📝 Article
Leading out of Sympsium, Alison Sainsbury breaks down what SitecoreAI means for marketers days after the announcements. The table (image above) captures a quick, practical view of what changes. Alison explores how capabilities like content management, DAM, content operations, audiences, search, and conversion optimization are being brought together in a composed model that simplifies how teams work while still allowing modular adoption.

Personalization Made Practical: Launch Your First 3 Scenarios with Sitecore Personalize
https://ketansethi.com/practical-personalization-scenarios-sitecore-personalize/
Ketan Sethi
📝 Blog
Three starter scenarios that help teams begin with high-signal experiences, then expand through testing and iteration instead of overbuilding.

Jumpstarting Your Optimization with A/B Testing in Sitecore
https://www.youtube.com/watch?v=CicH5OYb7Dw
Tiffany Laster
▶️ Video (User Group recording)
A practical guide to starting an experimentation program in XM Cloud, including idea sourcing, hypothesis writing, prioritization, measurement, and iteration loops.

Choosing the Right Tool: Rendering Variants vs Rendering Parameters in SitecoreAI
https://www.velir.com/ideas/sitecore-rendering-variants-versus-rendering-parameters
Dan Murphy
📝 Blog
Clear guidance on when to use rendering variants for layout structure versus rendering parameters for behavior, with a focus on simplifying authoring and solution design.

AI Generated Questions and Answers in Sitecore Search
https://www.linkedin.com/pulse/ai-generated-questions-answers-sitecore-search-kate-orlova-7r3he
Kate Orlova
📝 Blog
Explains how to generate Q&A from Content Collections, control review and visibility, and publish results through APIs for smarter self-service discovery.

Pairing Sitecore CDP with Salesforce for Ultimate Customer 360
https://www.youtube.com/watch?v=cvuUNgZF8kM
Emily Lord
▶️ SUGCON recording
A clean integration argument for using Sitecore CDP alongside Salesforce Data Cloud, with a practical division of responsibilities and benefits for experience relevance.

Mining the xDB: A pipeline for high powered insights
https://www.youtube.com/watch?v=mRuWjuuI778
Mark Stiles
▶️ Video
In this relatively technical video, Mark Styles explains that Sitecore XP’s Experience Database (xDB) contains far more value than most teams unlock. He reviews Sitecore’s reporting history (Executive Insight Dashboard, Experience Analytics, xProfile) and contrasts it with Sitecore CDP, then explains why XP analytics often falls short: the UI is hard to extend and tends to surface shallow stats that don’t often help content teams decide what to do next. He describes a detailed transformation path that would enable an “ask the data” experience with AI.

The AI Revolution in Customer Experience
https://ebook.thedailydoseofdigital.com
James Gray
📖 eBook
James Gray’s latest sharply designed eBook frames 2026 digital customer experience through two lenses: the Customer View of how modern journeys actually feel, and the Leader View of what teams need to build, change, or stop. It argues that discovery and conversion are shifting away from neat funnels and toward conversations where answers and even actions happen inside AI systems. As a result, brand signals, ads, and trust cues increasingly travel through LLMs, and “experience becomes the product” across every surface, including site, app, email, and agents.

Instead of hype, it positions itself as a decision guide. It covers agentic AI, the blending of brand, content, product, and platform into one operating model, the shift from CRO to a broader CXO mindset, and the tension between personalization and privacy. Each chapter pairs practical next steps with governance guidance, including content models, experiments, measurement, and guardrails for consent, ethical personalization, and trust. The goal is to help leaders invest wisely, reduce wasted detours, and design joined-up experiences that work in a post-website world.

It’s Time for Marketers to Move Beyond the Linear Funnel
https://www.bcg.com/publications/2025/move-beyond-the-linear-funnel
BCG; Ray Yu, Derek Rodenhausen, Yotam Ariav, Trevor Sponseller, Clémentine Remy
📝 Article
If the traditional linear marketing funnel no longer reflects how people actually make decisions, then one proposed alternative is an “influence map,” which focuses on identifying touchpoints that shape decisions based on attention, relevance, and trust.

Influence maps allow marketers to tailor strategies to distinct journey types and recognize that high reach does not automatically equal high impact. AI and GenAI are positioned as essential enablers, making it possible to execute these bespoke plans at scale by accelerating content creation, optimizing media allocation, and responding to real-time behavior. The core message is clear: the future of marketing belongs to teams that plan for influence, not funnels, and use AI to turn complexity into advantage.

Marketing in the Age of the Open Agentic Web: What It Takes to Win
https://www.vktr.com/digital-marketing/marketing-in-the-age-of-the-open-agentic-web-what-it-takes-to-win/
Mo Cherif
📝 Article
Sitecore’s VP of AI & Innovation, Mo Cherif offers a forecast of agent-driven delegation: instead of browsing sites and comparing options manually, knowledge workers will increasingly offload intent to agents that operate across apps, platforms, and data sources. This could push brands to engaged through structured content, APIs, and outcomes rather than static webpages and visits.

For marketers, the shift demands a fundamental change in strategy. Content must be readable and actionable for agents, discovery must prioritize semantic understanding and task relevance over traditional SEO, and campaigns increasingly become agent-led, with machines optimizing execution while humans focus on strategy and creativity. Personalization becomes continuous and context-aware from the first interaction, and success depends on building an agentic experience platform with strong guardrails, ethical oversight, and clear human-AI roles. I always learn a lot from conversations with Mo about what’s coming next.

Cloudflare’s CEO Matthew Prince talks to Axios about Internet Traffic and AI
https://www.youtube.com/watch?v=H5C9EL3C82Y
Axios, Sara Fischer, Matthew Prince
▶️ Video (interview)
Axios media correspondent Sara Fischer interview’s Cloudflare CEO Matthew Prince at Cannes about about how AI is reshaping search traffic and the economics of content on the web. Cloudflare, which handles about 20 percent of global internet traffic, is measuring how dramatically AI crawlers now outpace traditional search bots.

10 years ago: Google crawled 2 pages per visitor
6 months ago: Google 6:1, OpenAI 250:1, Anthropic 6,000:1
Now: Google 18:1, OpenAI 1,500:1, Anthropic 60,000:1

The Resurgence of CMS Repositories in the Age of AI
https://deanebarker.net/tech/blog/cms-repo-ai/
Deane Barker
📝 Blog
Content management veteran Deane Barker This article argues The rise of AI in content management will push CMS platforms back to their most important but neglected role: being strong, human-defined content repositories. As AI absorbs many outer CMS layers like publishing, UI creation, tagging, and optimization, these activities become cheap, temporary “worker bee” tasks carried out by disposable AI agents. In contrast, the repository and its content model remain the durable core that everything else depends on.

Barker draws a firm boundary at content modeling. AI can operate on content, but it should not define what the content is. Content models encode human judgment, organizational context, and future intent, and output-driven, AI-generated models risk being short-sighted. In a world of many concurrent AI agents, the CMS must provide a well-defended, well-described, and immutable core with strong validation, auditability, and concurrency control. Outputs can be ephemeral, but the repository is the “queen bee” that must endure.

Long Live the CMS: Why Content Management Matters More Than Ever in an Agentic Future
https://www.linkedin.com/pulse/long-live-cms-why-content-management-matters-more-than-san-filippo-cnlde/
David San Filippo
📝 Blog
In defense of the CMS, David explores how AI and agentic systems are changing how content is created, discovered, and transacted, and makes the case that this actually make content management more important, not less. Even as agents handle transactions, people still consume massive amounts of content through sites, apps, and feeds, where trust and demand are built. As AI drives a surge in content creation, the core challenge shifts from producing content to governing it at scale.

Composable CMS architectures provide the structure, semantics, and control needed in this environment. By separating content from presentation and integrating with AI and data systems, the CMS becomes the system of record for both human and agentic experiences. Rather than disappearing, the CMS evolves into the orchestrator that keeps content coherent, compliant, and effective in an agent-driven future.

Shopify’s AI Manifesto: AI Usage is a Baseline Corporate Expectation
https://x.com/tobi/status/1909251946235437514?s=20
Tobi Lutke
_✉️ Internal Memo
Shopify CEO Tobi Lutke wrote this memo to employees, stating that new hires are not allowed without proof that AI cannot perform the job. Lütke emphasizes the importance of using AI effectively as a fundamental expectation for all employees. He also highlights the need for teams to demonstrate how AI can be utilized to achieve their goals. It led to a wave of similar memos released intentionally other CEOs.

The Art of AI Maturity
https://www.accenture.com/content/dam/system-files/acom/custom-code/ai-maturity/Accenture-Art-of-AI-Maturity-Report-Global-Revised.pdf
Accenture
📖 Report
AI is already delivering measurable results across industries, even as overall AI maturity remains uneven. While sectors like tech are further along, others are quickly catching up, using AI to optimize routing and logistics, handle customer service at scale, evaluate marketing effectiveness, automate design and pricing, and reduce operational costs. Real-world examples span food delivery, telecommunications, energy, public transportation, and consumer goods, showing AI applied not as theory but as a practical engine for efficiency, growth, and better decision-making.

The broader takeaway is that most organizations are still early in their AI journey, with only a small percentage considered true “AI achievers.” Regulatory hurdles, infrastructure gaps, and talent shortages continue to slow adoption in industries like healthcare and financial services. That said, the opportunity remains wide open. Companies that invest now in data foundations, applied use cases, and skills development can close the maturity gap and gain a durable advantage as AI becomes a standard driver of performance rather than a differentiator.

How the CMO Role is Evolving in the Age of Data
https://www.velir.com/ideas/2025/06/16/how-the-cmo-role-is-evolving-in-the-age-of-data
Jill Roberson
📝 Article
Jill positions the modern CMO’s expanded role from a primarily brand and campaign focus into a data-led, cross-functional leadership position. As marketing becomes more measurable and technology-driven, data is no longer a support capability but a core responsibility. Modern CMOs are expected to use analytics, AI, and unified customer data to guide strategy, shape experiences, and connect marketing outcomes directly to business growth, while also ensuring strong measurement, governance, and collaboration across marketing, IT, and data teams.

At the same time, Jill stresses that creativity remains a defining advantage. The most effective CMOs blend analytical rigor with storytelling, using data to inform inspiration rather than replace it.

The Rise of AI Shopping Agents: How Marketers Can Prepare with Sitecore
https://www.linkedin.com/pulse/rise-ai-shopping-agents-how-marketers-can-prepare-sitecore-walt-rolle-7niwe/?trackingId=6soHDMOXRJ2MVUQmIPDs6A%3D%3D
Walt Rolle
📝 Blog
An early look at retail and commerce use cases, and how AI-powered shopping agents will soon reshape digital commerce. Consumer comfort with AI-led purchasing is rising quickly. Tools from companies like Amazon, Google, and Microsoft already allow agents to research products, compare value, apply loyalty benefits, and complete transactions on a shopper’s behalf.

Walt focuses on how marketers using Sitecore can prepare by detecting agent traffic, testing agent-specific experiences, and measuring outcomes through personalization, experimentation, and content variants. Marketers with early insight into agent-driven commerce can adapt before these systems become dominant buyers rather than edge cases.

The Power of Personalization in Non-profits and Associations
https://www.getfishtank.com/insights/the-power-of-sitecore-personalization-for-non-profit-associations
Theresa Gutierrez
📝 Blog
A vertical strategy piece focused on nonprofit and association personalization scenarios, including donor and member engagement, retention, and impact storytelling.

The Truth: Sitecore vs Optimizely
https://www.getfishtank.com/insights/the-truth-sitecore-vs-optimizely
Dan Cruickshank
📝 Article
In the screenshot above, Dan filters Gartner Peer Insights Reviews by the last 12 months (presuming the latest reviews are weighted toward Sitecore’s XM Cloud customers). In the wider article he offers a point-by-point rebuttal of Optimizely’s comparison marketing, arguing that it misrepresents Sitecore by fixating on an outdated, legacy platform version of Sitecore rather than today’s reality.

In 2026, SitecoreAI is not an incremental update but an agentic experience engine built for velocity, predictable costs, and cross-functional complexity. Cruickshank frames the competitive debate as one of honesty and buyer clarity, positioning Sitecore as a future-ready foundation for teams that want to remove existing constraints and operate at real speed.

SUGCON 2025 Recap for Jordanian User Group
https://youtu.be/lmUaJf40AHY?si=MeWjQGQmdAJsvbe7&t=2576
Robert McGovern, Mohammad Abujaffal, Sebastian Winter
▶️ User Group recording
A wide-ranging recap of top SUGCON sessions spanning AI-first composable DXP themes, Stream, migration guidance, extensibility, search, analytics, and performance patterns.

Crafting Exceptional Experiences: A Sitecore XP 10 Guide to Personalization and A/B Testing
https://www.oshyn.com/blog/sitecore-xp-10-personalization-ab-testing
Oshyn
📝 Blog
An end-to-end XP-focused walkthrough for personalization and A/B testing, including goals, variants, test setup, and reading results through analytics.

Sitecore Snack
https://www.linkedin.com/newsletters/sitecore-snack-7065366071410651136/
Fishtank Consulting, Theresa Gutierrez, Dan Cruickshank
_✉️ Newsletter
This newsletter offers bite-sized curation Sitecore news and insights. With over 50 editions and nearly 4000 subscribers, it’s worth subscribing to on LinkedIn. Check out the latest newsletter that highlights news that Verndale acquired Fishtank.

Value Sitecore User Groups (SUGs) Bring to Community
https://www.linkedin.com/pulse/value-sitecore-user-groups-sugs-bring-community-kenneth-pfote/?trackingId=9Ckz%2BCoIQsWT2lh551m4yQ%3D%3D
Kenneth Lorence
📝 Blog
Explains why SUGs matter, including contribution opportunities, applied learning, and relationship building.

Sitecore Community Invitation video
https://www.linkedin.com/posts/mbjensen_general-general-sitecore-activity-7394067427141214208-5_pG?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAPYUJwBLdsNnGDZl8QGklViAylo5EoTUVk
MJ Jensen
▶️ Video
You are invited to join the Sitecore community! This post is an open invitation from MJ Jensen to join the Sitecore Community and get more out of your career through connection, learning, and shared momentum. Her video lays out practical ways to get involved, from the official Sitecore forums and Slack groups to weekly virtual meetups, Women of Sitecore, community aggregators, and local user groups, all framed as a welcoming space to learn fast, meet great people, and genuinely enjoy the work.

Travel Reimagined: How Sitecore Can Make Air Travel Smoother and Smarter
https://www.linkedin.com/pulse/travel-reimagined-how-sitecore-can-make-air-smoother-smarter-dhamija-zleyc/?trackingId=ZTyMu%2BpfSHCv%2FJOrTvvghA%3D%3D
Himanshu Dhamija
📝 Blog
I’m biased as the Industry Principal for Travel & Hospitality at Sitecore, but I like to see such a specific industry focus on Sitecore solutions. Here Himanshu outlines insights from a recent conversation with a friend consults for a major airline and considers the airport experience and why an airlines’ responsibility creates real challenges for passenger satisfaction, from fragmented communication to impersonal services and post-flight drop-off.

Sitecore can help airlines deliver smoother, more personalized journeys through real-time communication, integrated third-party services, simplified check-ins, and ongoing engagement beyond the flight. A core idea here is that airlines can move from transporting people to actively guiding them, using digital tools to reduce friction, increase relevance, and turn everyday travel moments into memorable experiences.

XM Cloud Eulogy
https://www.linkedin.com/posts/fishtank-consulting_sitecoreai-activity-7393801088648376320-Nkyy/
Fishtank Consulting
▶️ LinkedIn Video
A geniuenly funny, sentimental look back at XM Cloud after the SitecoreAI announcement